Experiential marketing delivers greater value to the consumer by transcending the functional attributes of a market offer and differentiating it from the competition.
A scent-conscious business, for example, can boost productivity by spraying particular fragrances across offices. According to a Japanese study, typing errors were reduced by 54% for employees who worked in lemon-scented offices, isn’t it interesting? Moreover, a positive correlation between coffee scent and productivity has been proven by previous research.
Ambient fragrances can also persuade customers to spend more money on a product, as well as spend more time in a store.