Innovations that add value draw copycats as quickly as they draw customers. Intellectual property is rarely enough to keep out these competitors. Copycats may lower the value of the original innovation. Furthermore, if suppliers, distributors, and other businesses necessary to deliver an innovation are powerful enough, they could be able to negotiate in their favour.
Companies need to consider what complementary resources, skills, offerings, or services could discourage clients from switching to competitors and maintaining their own dominance in the ecosystem.