Crowdsourcing saw a rise as the internet evolved into Web 2.0, and numerous new opportunities appeared. It was easy to incorporate a huge number of customers, users, innovators, and creative people from all around the world in the invention process thanks to online platforms.
What are the unfulfilled demands of the consumer that might result in a more valuable product, service, or business model?
What internal assets does your company have to meet these demands?
Which assets and resources from outside sources may your company use to address these needs?
Do you have the ability (and desire) to foster cooperative partnerships in order to obtain these resources and external assets?