Fouad explained that, from Homevalue’s point of view, the process of assessing whether mutual interests would be met happened by answering questions such as,
“Can we move faster with another partner or if we move by ourselves? What are the risks and advantages of doing so?”
Because Property Finder is a market leader in the real estate industry, it also became evident that Homevalue’s audience would increase. They also took into account the growth stage of Property Finder.
On the other hand, Property Finder’s process started by identifying the use case with a clear roadmap and making sure that they would not integrate Homevalue into a system they could not deliver, referring to the fact that Homevalue operated as a B2B.
What made this acquisition so successful, in the end, was that all these points and challenges were discussed before the acquisition happened. This made sure that both sides knew the challenges and expectations to facilitate the onboarding later on.