4 Proven Corporate Venturing Framework Components Driving Innovation

What is the Corporate Venturing Framework?

The Corporate Venturing Framework™ (CVF) is a comprehensive, structured methodology designed to help corporations successfully engage with startups to accelerate innovation and growth. We say it is a practical blueprint guiding innovation teams through the complexities of startup collaboration. It’s made to helping develop clear strategies, execute effective partnership models, and measure impact.

Why Corporate Venturing Framework works?

Corporate venturing is essential for companies seeking to explore new technologies, business models, and markets with the agility and speed of startups. However, many corporations face blockers such as bureaucracy, resource constraints, and lack of tailored processes. The CVF addresses these challenges by providing a proven, step-by-step approach that:

  • Facilitates efficient and scalable collaboration with startups

  • Helps teams identify and capture strategic benefits through startup engagement

  • Replaces outdated internal project management methods with startup-friendly processes

  • Enables companies to stay competitive in fast-changing markets

Learn more about the concept behind the Corporate Venturing Framework here.

Who should use the Corporate Venturing Framework?

Innovation leaders, R&D managers, corporate development teams, and strategy professionals in large organizations seeking to systematically engage with startups will benefit from the kit.

If you are not sure, note that you do not loose anything from downloading the materials, so stay curious!

Is it applicable across industries?

Yes. the Corporate Venturing Framework is designed for a wide range of sectors, including defense, green tech, energy, FMCG, and more. Its adaptable structure fits diverse strategic contexts.

The Corporate Venturing Framework™ is a holistic, step-by-step methodology designed to empower corporations in collaborating effectively with startups. This framework comprises 4 essential tools that guide innovation teams from strategy to execution, ensuring measurable impact!

1. The Canvas is a practical, visual tool that helps corporate teams collaboratively map their startup engagement journey. It encourages team participation by allowing stakeholders to work on a printed or digital wall in workshops. This breaks complex challenges into clear, actionable steps while aligning R&D, business, and innovation teams. The Canvas ensures strategic alignment and accelerates startup collaboration through a case-specific, step-by-step process.

Corporate Venturing Framework Canvas

2. The Reference Guide is a rich knowledge base listing over 100 transformative benefits corporations gain by collaborating with startups, affecting everything from technology uptake to market expansion. It also details 50 engagement models, from investments to joint ventures and accelerators. This guide helps innovation teams select the best engagement strategies aligned with company goals and risk tolerance, reducing trial-and-error and maximizing value extraction.

Learn more about the concept behind Corporate Venturing Framework on this page.

Corporate Venturing Framework - Venture Clienting Model

3. The Matrix-Based Tool cross-references the benefits and engagement models from the Reference Guide to produce an actionable Roadbook and a versatile Dashboard. The Roadbook provides a clear, prioritized plan detailing when, how, and by whom initiatives should be executed, while the Dashboard offers ongoing performance tracking and progress monitoring. 

Corporate Venturing Framework - Matrix

4. To support organizations in understanding and applying the Corporate Venturing Framework™, Novable offers a free interactive chat that is designed to provide instant assistance. Whether you’re exploring CVF for the first time or seeking expert advice on deployment, this chat serves as a valuable tool to support your corporate venturing journey.

Ask any question you might have and find personalized answers here.

Corporate Venturing Framework GPT

By leveraging these interconnected tools, innovation teams like yours can design, implement, and scale corporate venturing efforts efficiently, unlocking new growth and innovation opportunities.

Where is it available?

Corporate Venturing Framework

Apart from this book outlining abovementioned tools of Corporate Venturing Framework, it features real-life examples with companies like Nike, IBM, Siemens, BMW, Unilever, Shell, Microsoft, Pfizer, Facebook, Google, Toyota, Ford, Renault, General Electric, Johnson & Johnson, Nestlé, McDonalds, Lego, Amazon, Walmart, Coca-Cola, Starbucks, Ikea, Danone, Cisco Systems, Netflix, L’Oréal, Disney, Vodafone, Adobe, Accenture, AstraZeneca, Uber, Airbus, Volkswagen, Bayer, Bosch, P&G – and more.

The Corporate Venturing Framework™ Workshop

If you are interested in knowing how this framework could apply to your organisation, have a chat with the creator of the concept and author of the book, Laurent Kinet.

At the end of the workshop, you’ll have:

  • A full understanding of the potential of collaboration with startups
  • Your eyes open on unexpected opportunities
  • A Corporate Venturing Framework™ Basic Certification
  • A personalised blueprint applied to your case and organisation

About Laurent Kinet, he is a seasoned entrepreneur and innovation strategist with over two decades of experience bridging the gap between startups and large corporations. As the founder of Novable, he has facilitated numerous successful collaborations, leveraging AI to connect enterprises with innovative startups. His insights are grounded in real-world experience, offering practical strategies for meaningful innovation.