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4 Proven Corporate Venturing Framework Components Driving Innovation

The Corporate Venturing Framework™ is a holistic, step-by-step methodology designed to empower corporations in collaborating effectively with startups. This framework comprises 4 essential tools that guide innovation teams from strategy to execution, ensuring measurable impact!

Embracing a corporate venturing framework is more than adopting a set of tools. This is an opportunity for transformation within company culture. By connecting strategy and execution, businesses foster collaboration between teams and unlock sustained innovation across departments.

By implementing the Corporate Venturing Framework, organizations also cultivate adaptability, strengthen internal communication, and make informed decisions that maximize both immediate and long-term innovation success.

Why Corporate Venturing Framework works?

Corporate venturing is essential for companies seeking to explore new technologies, business models, and markets with the agility and speed of startups. However, many corporations face blockers such as bureaucracy, resource constraints, and lack of tailored processes. The CVF addresses these challenges by providing a proven, step-by-step approach that:

  • Facilitates efficient and scalable collaboration with startups

  • Helps teams identify and capture strategic benefits through startup engagement

  • Replaces outdated internal project management methods with startup-friendly processes

  • Enables companies to stay competitive in fast-changing markets

Learn more about the concept behind the Corporate Venturing Framework here.

Who should use the Corporate Venturing Framework?

Innovation leaders, R&D managers, corporate development teams, and strategy professionals working within large organizations will find immense value in the Corporate Venturing Framework. It is specifically tailored for those seeking a systematic and effective way to engage with startups and accelerate new growth opportunities.

If you are not sure, note that you do not loose anything from downloading the materials, so stay curious! Staying curious is the first step to transformative results.

Is it applicable across industries?

Absolutely. The Corporate Venturing Framework is intentionally crafted for versatility, supporting a broad spectrum of industries such as defense, green technology, energy, FMCG, and many others. Its flexible design allows organizations to customize the framework to suit their unique strategic objectives and market challenges. Whether you’re operating in a highly regulated sector or a fast-moving consumer market, the CVF’s adaptable methodology ensures you can confidently pursue innovation and startup collaboration in any environment.

1. The Canvas is a practical, visual tool that helps corporate teams collaboratively map their startup engagement journey. It encourages team participation by allowing stakeholders to work on a printed or digital wall in workshops. This breaks complex challenges into clear, actionable steps while aligning R&D, business, and innovation teams. The Canvas ensures strategic alignment and accelerates startup collaboration through a case-specific, step-by-step process, helping teams visualize opportunities and track progress more effectively together.

Corporate Venturing Framework Canvas

2. The Reference Guide is a rich knowledge base listing over 100 transformative benefits corporations gain by collaborating with startups, affecting everything from technology uptake to market expansion. It also details 50 engagement models, from investments to joint ventures and accelerators. This guide helps innovation teams select the best engagement strategies aligned with company goals and risk tolerance, reducing trial-and-error and maximizing value extraction.

Learn more about the concept behind Corporate Venturing Framework on this page.

Corporate Venturing Framework - Venture Clienting Model

3. The Matrix-Based Tool cross-references the benefits and engagement models from the Reference Guide to produce an actionable Roadbook and a versatile Dashboard. The Roadbook provides a clear, prioritized plan detailing when, how, and by whom initiatives should be executed, while the Dashboard offers ongoing performance tracking and progress monitoring, enhancing team coordination and decision-making effectiveness throughout.

Corporate Venturing Framework - Matrix

4. To support organizations in understanding and applying the Corporate Venturing Framework™, Novable offers a free interactive chat that is designed to provide instant assistance. Whether you’re exploring CVF for the first time or seeking expert advice on deployment, this chat serves as a valuable tool to support your corporate venturing journey.

Ask any question you might have and find personalized answers here.

Corporate Venturing Framework GPT

By leveraging these interconnected tools, innovation teams can seamlessly design, implement, and scale their corporate venturing initiatives with greater efficiency and confidence. The holistic approach offered by the Corporate Venturing Framework empowers teams to identify the right partners, streamline collaboration processes, and overcome common barriers to innovation. As a result, organizations are able to unlock fresh growth avenues, turn ideas into actionable projects, and continually adapt to evolving market demands, all while maintaining a clear strategic focus and measurable outcomes.

Where is it available?

Get your copy now
Corporate Venturing Framework

Apart from this book outlining abovementioned tools of Corporate Venturing Framework, it features real-life examples with companies like Nike, IBM, Siemens, BMW, Unilever, Shell, Microsoft, Pfizer, Facebook, Google, Toyota, Ford, Renault, General Electric, Johnson & Johnson, Nestlé, McDonalds, Lego, Amazon, Walmart, Coca-Cola, Starbucks, Ikea, Danone, Cisco Systems, Netflix, L’Oréal, Disney, Vodafone, Adobe, Accenture, AstraZeneca, Uber, Airbus, Volkswagen, Bayer, Bosch, P&G – and more.

The Corporate Venturing Framework™ Workshop

If you are interested in knowing how this framework could apply to your organisation, have a chat with the creator of the concept and author of the book, Laurent Kinet.

At the end of the workshop, you’ll have:

  • A full understanding of the potential of collaboration with startups
  • Your eyes open on unexpected opportunities
  • A Corporate Venturing Framework™ Basic Certification
  • A personalised blueprint applied to your case and organisation

About Laurent Kinet, he is a seasoned tech entrepreneur and innovation strategist with over two decades (25+ years) of experience bridging the gap between startups and large corporations. He has created, grown, and sold multiple B2B startups to corporates. Having worked one foot in the startup open spaces and the other one in corporate boardrooms, he has developed over time an acute translation engine between those two worlds. As the founder of Novable, he has facilitated numerous successful collaborations, leveraging AI to connect enterprises with innovative startups. His insights are grounded in real-world experience, offering practical strategies for meaningful innovation.

Ready to transform your organization’s approach to innovation?

Our Corporate Venturing Framework (CVF) Workshop is designed to empower your teams with the tools and strategies needed to turn startup collaboration into real business results, fostering long-term growth and a culture of continuous innovation, ready to address evolving industry challenges and seize new opportunities.

Here is what you get in a single, high-impact day:

  • Expert-Led Guidance: Sessions are facilitated by a team of more than two CVF experts who bring industry insights and hands-on experience. Whether attended onsite or virtually, every workshop is tailored for maximum engagement and relevance.

  • Engage with Real-Life Cases: Dive into interactive exercises designed around your organization’s unique innovation challenges. You’ll work through actual scenarios, applying the Corporate Venturing Framework directly to your company’s strategic goals for immediate value.

  • Step-by-Step Corporate Venturing Action Plan:
    Throughout the day, you’ll be guided through each stage of the Corporate Venturing Framework, developing a concrete roadmap that you can use to drive innovation forward.

  • By the end of the day, you’ll have:

    • A comprehensive map of collaboration models for engaging with startups, complete with enriching real-world examples drawn from various industries

    • A practical, hands-on methodology for uncovering hidden opportunities and unlocking untapped growth within your business

    • The actionable CVF blueprint, roadbook, and tools to help you kickstart your venturing projects right away

    • The Corporate Venturing Framework Basic Certification for each participant, formalizing your new skills and commitment to innovation

The CVF Workshop is designed for teams and departments who are eager to drive impactful innovation and foster more effective startup engagement. Each session typically welcomes up to 20 participants, though larger groups can easily be accommodated through interactive breakout tracks to ensure everyone remains involved and engaged.

The agenda is structured for maximum value in a single day: the morning focuses on a comprehensive introduction to the Corporate Venturing Framework, including key use cases and best practices. In the afternoon, participants dive into collaborative “hot seat” sessions, applying what they’ve learned directly to their own business challenges, and developing personalized strategies and actionable dashboards tailored to their organization’s goals.

As an added value, every CVF Workshop participant receives a copy of the Corporate Venturing Book to support their ongoing learning. Attendees also gain lifetime access to a suite of downloadable matrices, printables, and essential resources, ensuring they have practical tools at their fingertips long after the workshop ends. To further support their innovation journey, teams enjoy three months of follow-up email support from CVF experts, helping them implement new strategies and overcome any challenges along the way.

The CVF Workshop stands out as a dynamic, results-driven experience, delivering in just one day what traditional consulting might take weeks to accomplish. Participants emerge with a customized innovation roadmap, tested against their company’s own business cases, and equipped with practical tools that can be implemented immediately to accelerate growth.

If you’re looking to inspire wide-scale change across your organization, you can also book a keynote or conference with Laurent Kinet, CEO of Novable and the author of the Corporate Venturing Framework. These sessions are the perfect catalyst for company-wide innovation kickoffs, offering fresh insights and in-depth learning for teams ready to embrace new possibilities.