The Corporate Venturing Framework™ is a holistic, step-by-step methodology designed to empower corporations in collaborating effectively with startups. This framework comprises 4 essential tools that guide innovation teams from strategy to execution, ensuring measurable impact!
1. The Canvas is a practical, visual tool that helps corporate teams collaboratively map their startup engagement journey. It encourages team participation by allowing stakeholders to work on a printed or digital wall in workshops. This breaks complex challenges into clear, actionable steps while aligning R&D, business, and innovation teams. The Canvas ensures strategic alignment and accelerates startup collaboration through a case-specific, step-by-step process.
2. The Reference Guide is a rich knowledge base listing over 100 transformative benefits corporations gain by collaborating with startups, affecting everything from technology uptake to market expansion. It also details 50 engagement models, from investments to joint ventures and accelerators. This guide helps innovation teams select the best engagement strategies aligned with company goals and risk tolerance, reducing trial-and-error and maximizing value extraction.
Learn more about the concept behind Corporate Venturing Framework on this page.
3. The Matrix-Based Tool cross-references the benefits and engagement models from the Reference Guide to produce an actionable Roadbook and a versatile Dashboard. The Roadbook provides a clear, prioritized plan detailing when, how, and by whom initiatives should be executed, while the Dashboard offers ongoing performance tracking and progress monitoring.
4. To support organizations in understanding and applying the Corporate Venturing Framework™, Novable offers a free interactive chat that is designed to provide instant assistance. Whether you’re exploring CVF for the first time or seeking expert advice on deployment, this chat serves as a valuable tool to support your corporate venturing journey.
Ask any question you might have and find personalized answers here.
By leveraging these interconnected tools, innovation teams like yours can design, implement, and scale corporate venturing efforts efficiently, unlocking new growth and innovation opportunities.
Apart from this book outlining abovementioned tools of Corporate Venturing Framework, it features real-life examples with companies like Nike, IBM, Siemens, BMW, Unilever, Shell, Microsoft, Pfizer, Facebook, Google, Toyota, Ford, Renault, General Electric, Johnson & Johnson, Nestlé, McDonalds, Lego, Amazon, Walmart, Coca-Cola, Starbucks, Ikea, Danone, Cisco Systems, Netflix, L’Oréal, Disney, Vodafone, Adobe, Accenture, AstraZeneca, Uber, Airbus, Volkswagen, Bayer, Bosch, P&G – and more.
If you are interested in knowing how this framework could apply to your organisation, have a chat with the creator of the concept and author of the book, Laurent Kinet.
At the end of the workshop, you’ll have:
About Laurent Kinet, he is a seasoned entrepreneur and innovation strategist with over two decades of experience bridging the gap between startups and large corporations. As the founder of Novable, he has facilitated numerous successful collaborations, leveraging AI to connect enterprises with innovative startups. His insights are grounded in real-world experience, offering practical strategies for meaningful innovation.