Lien Callens Novable Board of Directors

Lien Callens


Lien Callens is the president of the Novable board of directors.  She is an Independent Strategic Advisor in Business-Driven IT Innovation, Data and Analytics and Shared Services. She has extensive global leadership experience in Data and Analytics, Shared Services and CIO type positions at Procter and Gamble and is currently CIO at TVH Parts.

Lien Callens brings expertise, leadership and strategic thinking to the digital innovation of your business: from ideation to strategy to concrete execution plan, setting up the right mix of partnerships for sustainable execution, setting up the organization transformation plan, gatekeeping the digital transformation execution to ensure the business value is delivered.

She has a passion for mentoring and advising start-ups and scale-ups. Her expertise in setting up digital shared services at Procter and Gamble, including strategy setting, brand building framework for digital use cases, cost/value equations, balanced scale up models for services with thousands of users across the globe has proven to be valid for start-ups and scale ups with international ambition. Next to that expertise, Lien Callens advices for B2B start-ups and scale-ups on company strategies and execution into the consumer goods industry. Moreover, she is member of Women on Board and is a mentor at imec.istart.